At Allio, our photography is deeply human—we do not use AI-generated people, ensuring authenticity in every image. Our visuals are predominantly black and white, creating a sense of timeless sophistication, though color images are included when they align with our palette—with purples playing a dominant role. Rather than the typical finance aesthetic of men in suits, we highlight individuality and diversity, capturing people who feel genuine, compelling, and unique. When not featuring people, our imagery leans into futurism and outer space, reinforcing Allio’s expansive, forward-thinking vision. Additionally, product photography is key, showcasing the Allio app in action, making investing feel as intuitive and dynamic as our brand.